100+ Marketing IdeasCM – 12 Square Business Cards Bundle 338705 - Heroturko DownloadBring the noise: the best marketing and PR for business growth5 Ways to Market Your Art in Your CommunityThe Best Home Business Tips On The WebHow to make sure no one unsubscribes from your email marketing campaigns - B2B News Network1. Evaluating The CDO (Pt 1 of 3) & 2. A Piece on Direct MailArt, Business, and Reviews100+ Marketing IdeasCM – 12 Square Business Cards Bundle 338705 - Heroturko Download



Tips for Success

Business Tips To Help You Succeed

by Jack Humphrey


Never let a day pass without engaging in at least one marketing
Determine a percentage of gross income to spend annually on
Set specific marketing goals every year; review and adjust
Maintain a tickler file of ideas for later use.
Carry business cards with you (all day, every day).
Create a personal nametag or pin with your company name and logo on
it and wear it at high visibility meetings.


Stay alert to trends that might impact your target market, product
or promotion strategy.
Read market research studies about your profession, industry,
product, target market groups, etc.
Collect competitors’ ads and literature; study them for
information about strategy, product features and benefits, etc.

Ask clients why they hired you and solicit suggestions for
Ask former clients why they left you.
Identify a new market.
Join a list-serve (email list) related to your profession.
Subscribe to an Internet usenet newsgroup or a list-serve that
serves your target market.


Create a new service, technique or product.
Offer a simpler/cheaper/smaller version of your (or another
existing) product or service.
Offer a fancier/more expensive/faster/bigger version of your (or
another existing) product or service.
Update your services.


Establish a marketing and public relations advisory and referral
team composed of your colleagues and/or neighboring business
owners to share ideas and referrals and to discuss community
Meet quarterly for breakfast.
Create a suggestion box for employees.
Attend a marketing seminar.
Read a marketing book.
Subscribe to a marketing newsletter or other publication.
Subscribe to a marketing list-serve on the Internet.
Subscribe to a marketing usenet newsgroup on the Internet.
Train your staff, clients and colleagues to promote referrals.
Hold a monthly marketing meeting with employees or associates to
discuss strategy, status and to solicit marketing ideas.
Join an association or organization related to your profession.

Get a marketing intern to take you on as a client; it will give
the intern experience and you some free marketing help.
Maintain a consultant card file for finding designers, writers and
other marketing professionals.
Hire a marketing consultant to brainstorm with.
Take a “creative journey” to another progressive city or country
to observe and learn from marketing techniques used there.



Analyze your fee structure; look for areas requiring modifications
or adjustments.
Establish a credit card payment option for clients.
Give regular clients a discount.
Learn to barter; offer discounts to members of certain
clubs/professional groups/organizations in exchange for promotions
in their publications.
Give “quick pay” or cash discounts.
Offer financing or installment plans.



Publish a newsletter for customers and prospects. (It doesn’t have
to be fancy or expensive.)
Develop a brochure of services.
Include a postage-paid survey card with your brochures and other
company literature. Include check-off boxes or other items that
will involve the reader and provide valuable feedback to you.
Remember, business cards aren’t working for you if they’re in the
box. Pass them out! Give prospects two business cards and
brochures — one to keep and one to pass along.
Produce separate business cards/sales literature for each of your
target market segments (e.g. government and commercial, and/or
business and consumer).
Create a poster or calendar to give away to customers and
Print a slogan and/or one-sentence description of your business on
letterhead, fax cover sheets and invoices.
Develop a site on the World Wide Web.
Create a “signature file” to be used for all your e-mail messages.
It should contain contact details including your Web site address
and key information about your company that will make the reader
want to contact you.
Include “testimonials” from customers in your literature.
Test a new mailing list. If it produces results, add it to your
current direct mail lists or consider replacing a list that’s not
performing up to expectations.
Use colored or oversized envelopes for your direct mailings. Or
send direct mail in plain white envelopes to pique recipients’
Announce free or special offers in your direct response pieces.
(Direct responses may be direct mail, broadcast fax, or e-mail
messages.) Include the offer in the beginning of the message and
also on the outside of the envelope for direct mail.



Update your media list often so that press releases are sent to
the right media outlet and person.
Write a column for the local newspaper, local business journal or
trade publication.
Publish an article and circulate reprints.
Send timely and newsworthy press releases as often as needed.
Publicize your 500th client of the year (or other notable
Create an annual award and publicize it as an outstanding employee
of the year.
Get public relations and media training or read up on it.
Appear on a radio or TV talk show.
Create your own TV program on your industry or your specialty.
Market the show to your local cable station or public broadcasting
station as a regular program. Or, see if you can air your show on
an open access cable channel.
Write a letter to the editor of your local newspaper or to a trade
magazine editor.
Take an editor to lunch.
Get a publicity photo taken and enclose with press releases.
Consistently review newspapers and magazines for possible PR
Submit “tip” articles to newsletters and newspapers.
Conduct industry research and develop a press release or article
to announce an important discovery in your field.
Create a press kit and keep its contents current.



Ask your clients to come back again.
Return phone calls promptly.
Set up a fax-on-demand or email system to easily respond to
customer inquiries.
Use an answering machine or voice mail system to catch after-hours
phone calls. Include basic information in your outgoing message
such a business hours, location, etc.
Record a memorable message or “tip of the day” on your outgoing
answering machine or voice mail message.
Ask clients what you can do the help them.
Take clients out to a ball game, a show or another special event
just send them two tickets with a note.
Hold a seminar at your office for clients and prospects.
Send hand-written thank-you notes.
Send birthday cards and appropriate seasonal greetings.
Photocopy interesting articles and send them to clients and
prospects with a hand-written “FYI” note and your business card.

Send a book of interest or other appropriate business gift to a
client with a handwritten note.
Create an area on your Web site specifically for your customers.

Redecorate your office or location where you meet with your



Join a Chamber of Commerce or other organization.
Join or organize a breakfast club with other professionals (not in
your field) to discuss business and network referrals.
Mail a brochure to members of organizations to which you belong.

Serve on a city board or commission.
Host a holiday party.
Hold an open house.
Send letters to attendees after you attend a conference.
Join a community list-serve (email list) on the Internet.



Advertise during peak seasons for your business.
Get a memorable phone number, such as “1-800-WIDGETS.”
Obtain a memorable URL and email address and include them on all
marketing materials.
Provide Rolodex® cards or phone stickers pre-printed with your
business contact information.
Promote your business jointly with other professionals via
cooperative direct mail.
Advertise in a specialty directory or in the Yellow Pages.
Write an ad in another language to reach a non-English-speaking
market. Place the ad in a publication that market reads, such as a
Hispanic newspaper.
Distribute advertising specialty products such as pens, mouse pads
or mugs.
Mail “bumps,” photos, samples and other innovative items to your
prospect list. (A bump is simply anything that makes the mailing
envelope bulge and makes the recipient curious about what’s in the
Create a direct mail list of “hot prospects.”
Consider non-traditional tactics such as bus backs, billboards and
popular Web sites.
Project a message on the sidewalk in front of your place of
business using a light directed through words etched in a glass
Consider placing ads in your newspaper’s classified section.
Consider a vanity automobile tag with your company name.
Create a friendly bumper sticker for your car.
Code your ads and keep records of results.
Improve your building signage and directional signs inside and
Invest in a neon sign to make your office or storefront window
visible at night.
Create a new or improved company logo or “recolor” the traditional
Sponsor and promote a contest or sweepstakes.



Get a booth at a fair/trade show attended by your target market.

Sponsor or host a special event or open house at your business
location in cooperation with a local non-profit organization, such
as a women’s business center. Describe how the organization helped
Give a speech or volunteer for a career day at a high school.
Teach a class or seminar at a local college or adult education
Sponsor an “Adopt-a-Road” area in your community to keep roads
litter-free. People that pass by the area will see your name on
the sign announcing your sponsorship.
Volunteer your time to a charity or non-profit organization.
Donate your product or service to a charity auction.
Appear on a panel at a professional seminar.
Write a “How To” pamphlet or article for publishing.
Produce and distribute an educational CD-ROM, audio or video tape.

Publish a book.



Start every day with two cold calls.
Read newspapers, business journals and trade publications for new
business openings and for personnel appointment and promotion
announcements made by companies. Send your business literature to
appropriate individuals and firms.
Give your sales literature to your lawyer, accountant, printer,
banker, temp agency, office supply salesperson, advertising
agency, etc. (Expand your sales force for free!)
Put your fax number on order forms for easy submission.
Set up a fax-on-demand or email system to easily distribute
responses to company or product inquiries.
Follow up on your direct mailings, email messages and broadcast
faxes with a friendly telephone call.
Try using the broadcast fax or email delivery methods instead of
direct mail. (Broadcast fax and email allows you to send the same
message to many locations at once.)
Using broadcast fax or email messages to notify your customers of
product service updates.
Extend your hours of operation.
Reduce response/turnaround time. Make reordering easy reminders.
Provide pre-addressed envelopes.
Display product and service samples at your office.
Remind clients of the products and services you provide that they
aren’t currently buying.
Call and/or send mail to former clients to try to reactivate them.

Take sales orders over the Internet.

Essentials Of Building Money Making Websites
   by Edwin Johnson

If you want to Work at Home Online, one of the most popular ways to do it is with your own website. Money making websites are something anyone can build once they learn how to do it. There are a few essentials that every site must contain if you want to maximize the opportunities to make money from it.

1. Design.

2. Product.

3. Email list.

4. Fresh content.

Designing a website is probably something better left to the professionals. However, one thing you can do is use a Word Press template and set it up as a static website.

To do this you need to purchase a domain name, arrange website hosting, and install your WordPress theme. It's actually something anyone can do regardless of whether they have the experience or not.

Finding a product to sell seems to be difficult for people. Niche marketing is a good idea because it helps you focus on a specific segment of a broader market.

One idea is to target the home business or work at home online market. This is a good niche to be in because there is a never ending supply of fresh leads coming online every day looking for ways to make money.

The Plugin-Profit Site is a business in a box option that thousands of people all around the world have started with. This might be a good idea for you as well.

I say this because it contains many of the essentials of building a money making website. Not only that, but everything is set up for you.

This program utilizes a WordPress theme for its website design. It also contains several programs you can join and then market on your website. This is all set up in advance for you and you do not have to pay anything for the installation.

You do have to pay for your domain name, and you do have to pay for website hosting. This is true no matter how you start with your own website.

You will also have to pay for some of the programs if you choose to upgrade with them. This is an option that is not required.

One important aspect of a money making website is to build an email list. This is true because people come to a website and leave in a matter of minutes.

If you are not capturing their name and email address, and following up with them, you will probably never hear from them again. With the PIPS program you get your own money making email newsletter set up in advance.

This is coded with your program ID numbers, as well as your name and contact information. When people subscribe to it they began to get helpful information on making money on the Internet.

This is written so it looks like it's coming from you. Actually it is coming from you because all of the information in these email messages are pre-written for you and by you.

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100+ Marketing IdeasCM – 12 Square Business Cards Bundle 338705 - Heroturko DownloadBring the noise: the best marketing and PR for business growth5 Ways to Market Your Art in Your CommunityThe Best Home Business Tips On The WebHow to make sure no one unsubscribes from your email marketing campaigns - B2B News Network1. Evaluating The CDO (Pt 1 of 3) & 2. A Piece on Direct MailArt, Business, and Reviews100+ Marketing IdeasCM – 12 Square Business Cards Bundle 338705 - Heroturko Download