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Boost Your Business

Boost
Your Business and Personal Success by Creating Your Own Luck!

by Jack Humphrey

Jason Zweig wrote a great little article in Money Magazine called "R+U
Lucky? Some Guys Do Have All The Luck. Here’s How to Join Them"
(Money, August 2003 pp85).

In it he describes the patterns that "lucky" people follow and how
to increase your odds of success by basically placing yourself in
the "right place at the right time."

Can you always be in the right place at the right time? Not really,
unless you broaden your definition of that phrase a bit, as I have.

MORE…
My Definition of The Right Place at The Right Time: "Putting
yourself in every corner of your market niche in some fashion so as
to be in front of customers and people who can further your business
through partnerships, buyouts, joint ventures and many other
opportunities that only come through the luck you *create* by being
active and involved in your niche."

Zweig talks about the fact that some people seem actually "skillful"
at being lucky. A British psychologist, Richard Wiseman, even wrote
a new book on the subject called "The Luck Factor." (See
www.luckfactor.co.uk)

Wiseman did a study on over 400 people who thought of themselves
as either very lucky or unlucky.

"He found that some are indeed luckier than others, that lucky
people share similar attitudes and that many apparently random
outcomes can be controlled" says Zweig.

Think of the first person that comes to mind who owns an online
business and who you think of as "lucky." Actually, think of about 5
people. Should be an easy list to make – they are your competition,
or business owners you admire, most likely.

Now, what trait would you say your list of 5 lucky people share? I
would venture to say they all share the same trait of being, at one
point or another, "in the right place at the right time."

How did they do it? Was it really blind luck? Are the odds dismal?
The same as winning your state lottery jackpot?

Not even close! Although there are some people who really cannot
explain their luck, and who truly were just "touched by an angel,"
most successful people are successful because they are engaged to
the hilt in their business. They are active promoters of their
businesses in a radical way. They all have a fanatical involvement
in networking themselves and their businesses.

The biggest mistake I see people make with their online businesses
is that they separate their "self" from their business. They let the
products speak for themselves, which is ok as one component of a
marketing campaign, but that’s not enough. They also successfully
market *themselves* as well as their business. They see themselves
as important factors in the success and identity of their business.

"Lucky" people see no separation of the two in fact. Products and
services are inanimate "things." They are nothing really, without
the people behind the scenes who put themselves in front of the
scenes as much as possible and let others get to know THEM.

Why do you think so many people come back from conferences with
stories of how they landed a great partner they never thought they’d
even get to answer an email?

Conferences and seminars are the epitome of "creating luck." The
least important thing about them is the formal ceremonies. The good
stuff happens at the bar in the hotel after the presentations are
over. The "good stuff" is being in the right place at the right
time. You are definitely creating luck whenever you network with
peers and possible partners.

If you let yourself get lost in the day-to-day operations of your
business and you don’t allow yourself time to think about the ways
in which you can get your "self" in front of the people who can
break you into a whole new league of success for your business, you
will be less "lucky" in business.

There are lots of real rags-to-riches stories on the net. People are
succeeding and profiting online like never before, but few do it in
a vacuum. You will find more often than not that a story of success
will begin with a line like "My business REALLY took off when I
met…" or "I was talking on the phone one day with…and all the
sudden an idea was born."

Want to create some luck for yourself? Get involved in your business
at a level in which you are always in the right place at the right
time. Being active in online forums, calling people on the phone
rather than using email, meeting people in person who can help you
get your products in front of thousands of potential customers, all
these practices are used by the ever-lucky, most successful people
on the planet.

Put yourself into your business as part of the product. Develop
relationships. Run far far away from people who want to sell you on
the concept that you can succeed online without having to talk with
or meet others. Success has never knocked on the door of people who
aren’t open to human contact – that’s a ridiculous and
self-defeating practice.

If you are passionate about making money with an online or offline
business, good old fashioned networking will always win out over any
other method of advertising.

So, now you have the formula for "creating luck." If you can sit
down this weekend and figure out all the ways you can put yourself
in the right place at the right time to increase your business -
including a powerful linking campaign for your website – you are
going to start to see that there is a pattern indeed to creating
luck and making things happen for your business.

Essentials Of Building Money Making Websites
   by Edwin Johnson

If you want to Work at Home Online, one of the most popular ways to do it is with your own website. Money making websites are something anyone can build once they learn how to do it. There are a few essentials that every site must contain if you want to maximize the opportunities to make money from it.

1. Design.

2. Product.

3. Email list.

4. Fresh content.

Designing a website is probably something better left to the professionals. However, one thing you can do is use a Word Press template and set it up as a static website.

To do this you need to purchase a domain name, arrange website hosting, and install your WordPress theme. It's actually something anyone can do regardless of whether they have the experience or not.

Finding a product to sell seems to be difficult for people. Niche marketing is a good idea because it helps you focus on a specific segment of a broader market.

One idea is to target the home business or work at home online market. This is a good niche to be in because there is a never ending supply of fresh leads coming online every day looking for ways to make money.

The Plugin-Profit Site is a business in a box option that thousands of people all around the world have started with. This might be a good idea for you as well.

I say this because it contains many of the essentials of building a money making website. Not only that, but everything is set up for you.

This program utilizes a WordPress theme for its website design. It also contains several programs you can join and then market on your website. This is all set up in advance for you and you do not have to pay anything for the installation.

You do have to pay for your domain name, and you do have to pay for website hosting. This is true no matter how you start with your own website.

You will also have to pay for some of the programs if you choose to upgrade with them. This is an option that is not required.

One important aspect of a money making website is to build an email list. This is true because people come to a website and leave in a matter of minutes.

If you are not capturing their name and email address, and following up with them, you will probably never hear from them again. With the PIPS program you get your own money making email newsletter set up in advance.

This is coded with your program ID numbers, as well as your name and contact information. When people subscribe to it they began to get helpful information on making money on the Internet.

This is written so it looks like it's coming from you. Actually it is coming from you because all of the information in these email messages are pre-written for you and by you.

One final important point that makes the so good is you control 100% of your site. You can add fresh content to it whenever you want, and you can make changes to the programs and the design at any time as well.

I give the Plug-in Profit Site my highest recommendation. It contains all the essentials of building money making websites, and all the hard work is done for you!

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